Privacy Virtual Cards
Spending Limits

Set a spending limit and Privacy will decline any transactions that go over the limit

Merchant-Locked Cards

Lock Privacy Cards to the first merchant they’re used at to prevent misuse if stolen

Single-Use Cards

Create Privacy Cards that close automatically after the first purchase is made on them

Pause/Close Cards

Pause or close your Privacy Cards at any time to block future transaction attempts

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How To Cancel Subscriptions on Amazon—A Comprehensive Manual

Ashley Ferraro, Product
Jan 17, 2024
 Min Read
Manage Your Subscription Payments With Virtual Cards

Amazon is one of the largest businesses worldwide, earning over $520 billion in revenue during 2023. In the ‘90s, it revolutionized the e-commerce industry with its online marketplace and has since introduced various other products and services. 

If you ever decide to part ways with some of these products and services or opt out of an external service purchased via Amazon, read this guide on how to cancel subscriptions on Amazon. Additionally, you’ll get advice on how to protect yourself against unwarranted subscription charges being made to your card. 

The content in this article is valid as of December 2023. Please visit Amazon’s official website or contact support for the latest and most relevant information.

A nighttime photo of an Amazon building
Source: Joshua Brown

How To Cancel Amazon Subscriptions

Take the steps below to cancel Amazon subscriptions on a computer or mobile browser:

  1. On Amazon’s website, navigate to Your Memberships and Subscriptions.
  2. Select the Manage Subscription option next to the subscription you wish to end.
  3. Click or tap the link under Advanced Controls.
  4. Once the main subscription page appears, cancel the subscription.

Amazon has also provided specific instructions for canceling paid software subscriptions:

  1. Go to Your Memberships and Subscriptions on Amazon’s website.
  2. Find the software subscription you want discontinued and select Cancel Subscription.
  3. After the subscription cancellation page shows up, click or tap End Now under End my subscription now.

If you want to keep using the subscription until the end of the billing date but don’t want to renew it, click the option End on under Cancel on renewal date.

How To Cancel Amazon Digital Services

The table below explains the process of canceling a few of the Amazon Digital Services:

Service Steps To Cancel
Prime Video
  1. On Prime Video’s website, head to Account & Settings.

  2. Go to the Your Account tab.

  3. Select End Subscription.

If you got your Prime Video subscription as part of Amazon Prime, you can’t cancel it separately.

Amazon Music Unlimited
  1. Go to Your Amazon Music Settings on Amazon’s website.

  2. Navigate to the Amazon Music Unlimited section.

  3. Click or tap Cancel in the Subscription Renewal details.

  4. Confirm your choice.

Amazon Photos
  1. Head to Your Storage on Amazon’s website.

  2. Click or tap Cancel my plan.

  3. On the next page, select the option to end your plan.

Kindle Unlimited
  1. Go to Your Memberships & Subscriptions.

  2. Select Cancel Kindle Unlimited Membership under membership settings.

  3. Click or tap Cancel Membership.

Amazon Kids+

You can cancel in two ways:

  1. Via your Parent Dashboard by selecting Menu > Manage Amazon Kids+ subscription > Cancel Amazon Kids+ subscription.

  2. Via your Amazon account by going to Your Memberships & Subscriptions and selecting Cancel Subscription.

How To Cancel Amazon Appstore Subscriptions

Discover the three methods to remove subscriptions you’ve purchased from the Amazon Appstore:

Directly within the Amazon Appstore:

  1. Launch the Amazon Appstore on your device.
  2. Tap My Apps, then Subscriptions.
  3. Select the option to end your subscription.

On Amazon’s website:

  1. Head to Your Account.
  2. Under Digital content and devices, click or tap Your Apps.
  3. Click or tap Your Subscriptions under Manage
  4. Select the option to end your subscription.

On your Fire Tablet:

  1. Tap Apps, then Store.
  2. Open the menu.
  3. Tap Manage Subscriptions.
  4. Select the option to end your subscription.

A close-up photo of a smartphone screen displaying Amazon’s logo
Source: Christian Wiediger

How Virtual Cards Help You Cancel Subscriptions

Most companies allow you to cancel your subscription in a few clicks, but that’s not always the case. Some companies may design the cancellation funnel to be complicated and exhausting to manipulate you into keeping your subscription and continuing with the payments. For instance, these companies may:

  • Use ambiguous language and manipulative design, such as hidden cancellation links, to confuse you
  • Overwhelm you with various sales pitches and limited-time offers
  • Require over-the-phone or in-person cancellation

If you’re not cautious, you may overlook one of the cancellation steps and end up covering next month's payment for a subscription you don't want. In some cases, even if you successfully complete the cancellation process, you may still incur a charge due to a technical issue or mistake on the company’s side.

To ensure no excessive charges can sneak through, you can use virtual cards when paying for your subscriptions, be it Amazon Prime, Kindle Unlimited, or a streaming service like Netflix, FuboTV, and Peacock. Virtual cards mask your financial details at checkout, protecting them from potential misuse by hackers and sneaky merchants. While there are many virtual card providers out there, including renowned banks like American Express® and Capital One®, few of them offer you as much control over your spending as Privacy does.

Privacy Virtual Cards—Your Best Defense Against Unwanted Charges

With Privacy Virtual Cards, you can shop online safely and without worrying about excessive and unwarranted charges. You also get access to numerous features to make your online payments more protected and convenient.

Discover the two kinds of Privacy Cards in the following table:

Single-Use Single-Use Cards close minutes after you complete the transaction. These cards are convenient for purchases on unfamiliar websites and those you don’t plan on visiting again.
Merchant-Locked Merchant-Locked Cards can be used multiple times at one specific merchant. They’re perfect for websites you shop from often and recurring payments, such as subscriptions.

Merchant-Locked Cards can help you manage your subscription expenses, allowing you to set spending limits and pause or close cards almost instantly without impacting the underlying funding source. 

When you want to stop a subscription, initiate the cancelation with the merchant while ensuring you’ve paused or closed the card you used to pay for it. Privacy will decline all transaction attempts on said card. That way, you can avoid potential unwarranted charges during or after the cancellation process. 

By setting spending limits on your cards, you can protect yourself from subscription merchants attempting to charge you more than the agreed price, as Privacy will block all exceeding charges.

A photo of a person using a laptop while holding a payment card
Source: Karolina Grabowska

Discover More Privacy Perks

As a Privacy user, you also get access to the browser extension and mobile app:

  • Browser extension—The Privacy browser extension enables fast checkouts by auto-completing virtual card numbers, saving you from having to reach for your wallet every time you shop. The browser is available for Chrome, Firefox, Safari, and Edge, but iPhone and iPad users can enjoy seamless checkouts as well, thanks to the Safari iOS extension
  • Mobile app—If you’re on the go, you can use the Privacy mobile app for iOS and Android to create and manage your virtual cards remotely.

How To Get Privacy Virtual Cards

The Privacy signup process only requires you to:

  1. Create your account
  2. Fill out the information needed to verify your identity
  3. Connect your bank account or debit card
  4. Request and generate virtual cards

Free for domestic purchases, the Personal plan will get you 12 virtual cards monthly and all the above-mentioned features. You can get additional cards and benefits like fee-free foreign transactions by opting for the Pro ($10/month) or Premium ($25/month) plan.

Privacy Virtual Cards are accepted by most merchants and websites that accept U.S. Visa® and Mastercard® payments, including well-known subscription-based companies like Disney Plus, HelloFresh, and Hulu.

Privacy — Seamless & Secure Online Card Payments
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