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Spending Limits

Set a spending limit and Privacy will decline any transactions that go over the limit

Merchant-Locked Cards

Lock Privacy Cards to the first merchant they’re used at to prevent misuse if stolen

Single-Use Cards

Create Privacy Cards that close automatically after the first purchase is made on them

Pause/Close Cards

Pause or close your Privacy Cards at any time to block future transaction attempts

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How To Cancel a Roku Subscription and Stop Unwanted Charges

Ashley Ferraro, Product
Jan 18, 2024
 Min Read
Manage Your Subscription Payments With Virtual Cards

Roku is an American-based company that produces one of the world’s most popular TV streaming devices, with over 75 million active accounts. The platform lets you stream content from numerous sources, including Hulu, Netflix, and many live TV channels. 

While Roku makes managing various subscriptions for these services simpler, it may not be a solution for everyone. Some users might have experienced technical difficulties, can't find any content they like, or have other reasons for wanting to opt out of their subscriptions. 

If you also want to cancel a Roku subscription, this guide will explain the cancellation process in detail and show you how to protect yourself from unwanted subscription charges

The information about Roku-related subscriptions is valid as of December 2023. For up-to-date information, visit the official Roku website or contact the company’s customer support.

How To Cancel Subscriptions on Roku

There are three ways to cancel a subscription on Roku:

  1. From your computer
  2. On your phone
  3. Via your TV

Canceling Roku Subscriptions From Your Computer

If you’ve signed up for a service through your Roku account, you must cancel the subscription via Roku. In case you signed up via another streaming service provider, you’ll have to go to that service provider’s website to complete the cancellation process. It’s advisable to cancel a few days before your next billing date to avoid new charges. 

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Source: burst

The table below provides instructions for canceling a subscription through the Roku website or your streaming service provider: 

Roku Website Service Provider Website
  1. Go to the Roku website.

  2. Sign into your account.

  3. Click on Manage your subscriptions on the Manage Account page.

  4. Scroll down the list of subscriptions and navigate to the one you want to cancel.

  5. Click Unsubscribe.

  6. Confirm your decision.

  1. Go to the website of the streaming service you want to cancel.

  2. Find your account settings.

  3. Find Cancel Subscription or a similar option.

  4. Check your email for confirmation.

If you’re canceling a service directly on its website, bear in mind that the user interface and available options may vary between companies. The table above describes a common process utilized by most subscription-based businesses.

How To Cancel a Roku Subscription From the Phone

While you can access the Roku website from any mobile browser and cancel a subscription there, the platform’s mobile app for Android and iOS devices also lets you manage subscriptions. 

To terminate a Roku subscription from a phone, follow these instructions:

  1. Open the Roku app.
  2. Access the Settings menu.
  3. Tap Manage subscriptions.
  4. Navigate to a specific service.
  5. Tap Unsubscribe or Cancel Subscription next to it.
  6. Follow any remaining on-screen instructions to confirm your choice.

Billing policies vary between services, but in most cases, you retain the use of the canceled service until the end of the current billing cycle. There may also be slight differences in the interface depending on your phone’s operating system (OS). 

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Source: NordWood Themes

How To Cancel Subscriptions on Roku TV

To cancel a subscription directly from your Roku TV or Roku device, follow these steps:

  1. Press the Home button on your remote.
  2. Access the channel grid and find the service you want to cancel.
  3. Navigate to the service and use the Star (*) button on your remote.
  4. Choose Manage Subscriptions.
  5. Click Cancel Subscription.
  6. Confirm your choice.
  7. Click Done.

A photo of a person pointing a black remote at a blurred-out TV screen
Source: glenncarstenspeters

What To Do if You Can’t Cancel a Subscription Through Roku

Some users have claimed that canceling a Roku subscription is not always straightforward. For example, various reviews suggest that the Unsubscribe option is sometimes missing from the Roku interface.

Unfortunately, subscription cancellation issues are fairly common with companies that employ regular billing. While most of these issues are the result of glitches, honest mistakes, or miscommunication, some services deliberately make the cancellation process difficult. The complications typically cause delays in cancellation procedures, which can result in you paying for another month of services you don't want. 

To manage your subscription payments more easily, consider signing up for subscriptions using virtual cards instead of your real card. These cards help you protect your real payment details by masking them with random card numbers, which you can use for online transactions. 

Dedicated virtual card providers like Privacy also offer other options that help you control your spending and protect against unexpected subscription charges for services like Disney Plus, Peacock, ESPN Plus, Netflix, and others.

Privacy Virtual Cards—A Way To Cancel Subscriptions Without Being Overcharged 

Privacy Virtual Cards provide protection from:

  • Businesses that delay the cancellation process to charge you an extra subscription fee
  • Overcharging due to cancelation issues
  • Charges you didn’t approve beforehand, such as increased prices of subscriptions
  • Hackers trying to obtain your financial information

Once you link your bank account or debit card to the platform, you’ll be able to create two types of Privacy Cards:

Privacy Card Description Suggested Use
Single-Use Card Closes after one transaction
  • Unfamiliar merchants and websites

  • One-time transactions

Merchant-Locked Card “Locks” to the first merchant it’s used at
  • Websites you frequently shop on

  • Subscriptions and other recurring payments

Merchant-Locked Cards are particularly handy for managing subscription payments. You can close or pause the cards in a few clicks without affecting your real payment card or bank account, and Privacy will decline all future transactions on those cards. Pausing or closing a card prevents unwanted charges from subscription services you are trying to cancel.

You can also set a spending limit for each individual Privacy Card, and any charges that go beyond it will be declined, including unexpected fees, double charges for the same month, or price increases you weren't aware of.

Streamlining Online Transactions

Besides protecting you from excessive or unwanted charges, Privacy also streamlines your online transactions via extensions for the following popular browsers:

The extensions autofill your virtual card numbers at checkout, cutting down on the time you need to complete transactions. You can also enjoy seamless checkouts on your iOS device with a mobile extension for Safari

Privacy also offers a dedicated app for Android and iOS devices that allows you to generate new virtual cards or manage existing ones wherever you are. 

Start Using Privacy in Four Easy Steps

To secure your online transactions and take back control of your payments, follow these steps:

  1. Sign up for a Privacy Account
  2. Enter the information necessary to verify your identity
  3. Connect your debit card or bank account
  4. Request and generate your first Privacy Virtual Card

Privacy Cards are issued by either Mastercard® or Visa®, which means you can use them on numerous popular e-commerce websites like Amazon, AliExpress, and eBay or services like Audible, Grammarly, and Verizon.

Privacy’s Personal plan is free for domestic purchases and allows you to generate up to 12 virtual cards per month. The basic plan also includes the following features:

  • Browser extension and mobile app
  • Custom spending limits
  • Closing or pausing cards at any time

For more virtual cards on a monthly basis, priority support, no fees on foreign transactions, and other additional features, consider the following Privacy plans:

  1. Pro—$10 per month 
  2. Premium—$25 per month
Privacy — Seamless & Secure Online Card Payments
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