American Eagle Outfitters
Changing the rules of retail program design to fit a specific customer.

It's how American Eagle Outfitters® custom-tailored a group loyalty program to appeal to their customers.

American Eagle Outfitters sought to better understand their customers and build a stronger database that accurately depicted the behavior of their core. Discover how Brierley's proven, six-step design process created a program that was an industry first by allowing customers to earn Credits for the item they purchase, regardless of how they pay (cash, check, credit card, etc.)

Hilton HHonors
Keeping a selling proposition alive for 20 years.

Getting frequent travelers to remember a unique selling proposition is difficult enough. Keeping that idea fresh and interesting for two decades is a major accomplishment.

When Hilton HHonors® introduced earning both airline miles and hotel points for the same stay, it was an industry first. The challenge was how to communicate the "Unique Selling Proposition" (USP), branded as Double Dipping,® most effectively to establish and maintain a leadership position within the industry. Learn how it was done.

BLOCKBUSTER Rewards
Engineering a retail program to drive store traffic and deliver incremental revenue.

Rewards can be profitable when a program is structured to drive incremental sales and bring customers back into the store.

In a market that was fiercely competitive, BLOCKBUSTER® needed to defend market share and stimulate rental revenue. Brierley+Partners performed brilliantly by designing a program that not only exceeded goals, but was self-funding. Find out how.

United Airlines Silver Wings Plus
Capitalizing on the affluent senior market.

United's dormant Silver Wings Plus was totally re-invigorated to become a dynamic, revenue-generating program.

In 1986, United Airlines® launched Silver Wings Plus,® a program designed to serve senior flyers. By 1994, the program was virtually dormant. Discover how Brierley's key market insights, creative expertise and operational support led to hundreds of thousands of active, engaged members and incremental revenue that increased five fold.

For the full United Silver Wings Plus Case Study, simply complete the email request.

United Airlines Mileage Plus
Using sophisticated segmentation and modeling to find needles in the haystack.

Identifying and targeting United's best customers with offers most relevant to them required mining and managing an enormous database.

Despite budgetary limitations, United wanted to develop a campaign that would generate incremental revenue from Mileage Plus® program members. Learn how Brierley developed sophisticated segmentation tools to mine United's multi-million-member database and promote specific incentives to create a long-running campaign that exceeded ROI goals.

MSN
Retaining and upgrading customers in a difficult market.

Targeting and focusing on how the product alleviates the key customer pain points identified in research showed that Microsoft was listening. It also made the MSN 9 launch the most successful upgrade in MSN® history.

MSN had aggressive goals for decreasing churn — their most critical issue in the increasingly competitive online service marketplace. Find out how Brierley had millions of customers excited and engaged with the most successful product launch in MSN's history.

UPS Preferred Customer Program
Designing a program to make best customers feel like best customers.

By realizing that decisions are made by people rather than businesses, top decision-makers were recognized and rewarded with relevant information.

The commercial shipping market had never been so competitive and UPS needed to aggressively defend market share. Discover how Brierley designed a hugely successful program around recognizing, rewarding and addressing the needs of UPS' best customers, while getting them engaged in a larger number of services.